- Date: February 17, 2016
Website Creation, SEO, PPC, Social Media, Support & Maintenance, Hosting Management
Luisstyle is an Italian company specialised in manufacturing sharply-designed sunglasses and eyeglasses. Their aim has always been combining matchless design with engineering studies to offer their client great value for money. Despite a fairly high market share in Italy thanks to a wide number of official reseller shops, Luisstyle decided to reach an even broader audience by establishing a high profile e-commerce and boosting it hard to both Italian and UK markets via different digital marketing campaigns.
In order to be consistent with their brand image, we were first required to render the design of the site sleek and sharp. The architecture of the website was then projected considering the high number of models and colours at their disposal. In light of future digital marketing campaigns, we implemented on the site a series of online marketing tools specifically thought to convert into customers as much traffic as possible. Among others, we put in force an elaborated voucher feature, a 3-click check out process and a number of sections targeted at advancing some specific products. Having created the website, most of our team have come together to deliver effective marketing campaigns to increase traffic in Italy and the UK. We are now in charge of increasing their sales trough a creative social media campaign across all platforms and a high standard PPC campaign which is hiking the sales and exposing Luisstyle to they eyes of many users searching their type of products on both Google UK and Italy.